• 1. Pre-Flight Announcement: Short & Sweet Intro → “Who is this for? Is it for me?”
• 2. Lift-Off → Origin Story → “Why” orientated questions
• 3. Cruising Altitude: Core of Conversation → “How”
• 4. Coming in for landing: Show the Reward → “What”
• 5. Post-Flight Announcement: Short & Sweet Outro → Who can help me

Important note on questions:

P.S. Editing is your parachute…